Google announced Freshness Algorithm

Google recently updated its search algorithm to favor fresher results. It’s so called freshness algorithm that can return the most recent updated search results when users find something hot topics.

Google attempts to intelligently give a most up-to-the-minute results when the users search the terms of the current issue, such as disaster, or any trending topics. It knows how to return the latest information of the reoccurring event such as conference or sporting events, for example, search ‘olympic’ and yield results on 2012 instead of 1900, even you not mention ‘2012’ in your search terms.

The Twitter users tend to find the real time results while old Google search algorithm is not able to return the newer results but it is outdated. Given the incredibly fast pace at which information moves in today world, the most recent information can be from the last week, day, or even minutes, depending on the search terms, the algorithm needs to be able to figure out if a result from a week ago about a TV show is recent or a result from a week ago about breaking news is too old.

If your search terms is not related to trending or hot topics, Google should be able to return the most relevant results for you. For instance, you find ‘what is the best camera’, it probably give you the most up-to-date result.

Google seem realized that the different searches have different requirements for freshness. If you just want to find the historical events, it also algorithmically improve its ability to contextualize your search preferring the freshest results for some searches and not placing much weight on freshness for others.

Google updated its algorithm 500 times annually, but it just affects a small portion of search results. But this new updated algorithm said to be affecting a third of search results, some websites may will lost their ranks due to algorithm changes.

Freshness algorithm is intelligently give you the most fresher results based on the requirements resiliency.

Author: fyhao

Jebsen & Jessen Comms Singapore INTI University College Bsc (Hon) of Computer Science, Coventry University

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