Collaboration Is the Mother of Invention – Avaya
Avaya made a move for integrating WebRTC to its existing call center application. Customer can be cellphones, deskphone, or WebRTC enabled browser, and the agent also can be using existing contact center apps, or WebRTC enabled browser. On the surface this technology may threaten existing communications apps, but they see a new possibilities, new innovation that can shape the future of how call center application works with unified communication objectives.
I had myself built a simple SIP and IVR server using Freeswitch, Kamailio, Voxeo. And tried using some WebRTC enabled service like Phono, and some other open source HTML5 WebRTC over SIP framework, which able to communicate mobile phone with browser in a session, had proven that this thing just worked.